Hyrox Dallas 2020

Hyrox Dallas 2020

A New Type of Fitness Competition

Hyrox is the new hotness of the fitness world in the United States. Though it may be new to us, the team behind Hyrox certainly has a lot of experience behind it. The popularity of the event overseas is quite high. After my experience in Dallas, it’s easy to understand why.

“What is Hyrox?” you may ask? Hyrox is a fitness competition involving a mix of running and functional workouts. This competition is always held indoors, at the same distance, with the same workouts, in the same order. Divisions are split into open men, open women, doubles women, doubles men, mixed doubles, pro women, and pro men.

The differences between these divisions being that, in doubles, teams are allowed to split the workouts as they please, but must run together. Otherwise, weights and or reps simply increase depending on which division a participant chooses. The order of the event is always as follows:

1km run

1000m ski erg

1km run

50m sled push

1km run

50m sled pull

1km run

80m burpee broad jump

1km run

1000m row

1km run

200m Kettle bell Farmers Carry

1km run

100m Sandbag Lunges

1km run

75 (women excluding pro)/100 wall balls

Finish

Organization

At first glance, the maze of barricades, rigs, and stations can seem to be chaotic. Countless thoughts run through your head. How will we know where to go? Where do we run? Will enough stations be open? As for Dallas, Hyrox was a graceful ballet of controlled chaos and every staff member and volunteer seemed to be on their A-game.

From the briefing to wave send off, to on course aid. Hyrox staff seemed to always know what their purpose was and how to most quickly and efficiently relay that information. This is key to running a good event. No matter how much stuff you have, no matter what great venue you have, if you do not run a tight ship it can all far apart and leave a sour taste in the mouths of participants.

Is Hyrox Really for Everyone?

Is Hyrox for OCR athletes? Maybe it for Crossfitters? Can everyone really complete a Hyrox event? The answer to all of these questions is: yes. Just like any other fitness endeavor, training is necessary if you would like to perform decently. It will push you to limits and test your grit. This is the reason that people participate in such events.

However, claims such as Hyrox being for everyone have no ground if the staff does not treat everyone equally and hold them to the same standards. From the beginning of the day with the open waves to the end of the day with the last pro waves, volunteers and coaches motivated every single participant in the same manner.

Establishing a Sense of Accomplishment

Everyone should have left feeling as if they accomplished something great. That is the core of what these type of events are about. The goal is to change people’s lives. It does not matter if you are Hunter McIntyre finishing the pro wave in 58 minutes and some change or if you are an open lady competing in your very first competition. The goal is to make you want to keep coming back and to keep improving! Is Hyrox for everyone? No. Can anyone do Hyrox? Yes.

Hyrox brings together a blend of spectacle, personality, and difficulty to create an empowering experience for each participant. It is quite obvious that they have planned and they have had plenty of practice. If any athlete had questions during the powerpoint briefing on their heat, they were quickly answered and explained. There was no “oh wait I don’t know let me see.” Of course, the fact that the event is the same every time attributes to this efficiency. This is often a gateway to success for many: pick a focus and execute it really well.

How Can it Work?

The Hyrox staff has developed quite the efficient technique of calculating exactly how many participants can be released in each wave to ensure that there is no backing up at workout stations. Though things can get slightly hectic in the running loop, the “fast” and “slow” lane separation helps. Ideally, faster runners hug the inside lane allowing them to pass slower runners on the right.

Of course, after all of the brutal workouts the occasional runner would be straggling in the middle of the lane, but skirting around them was never a huge issue. I did not see many runners get hung up even during the doubles waves.

Will I get Lost?

What if I forget where to go? I will fully admit it was completely possible to forget which workout you were on when your brain starts to shut down and you are just trying to keep moving. Hyrox takes every possible measure to ensure that racers stay on track though. Every workout station is manned by a knowledgeable volunteer. Every workout station has a giant blowup gateway with a readout of what number the workout is as well as the name of the workout, i.e. “ 08 Wall Balls 08”.

A large screen on the running course displays the names of participants as they cross a timing mat.  This screen displays what run lap you are on or what workout you should enter the “in” section of the course and complete before moving on. MANY times I was scatterbrained and not sure of what to do, but this screen and volunteers kept me on track. Is it possible to run an extra lap? Absolutely. Is it possible to skip a workout? Absolutely. However, Hyrox cares enough to take as many measures as possible to keep everyone on track.

Aid Station

There was only one aid station and it was the only one truly necessary. It was well manned and well serviced. This station was stocked with both water and the event sponsor: Refix (basically water and sea salt, doesn’t sound tasty, but when you’ve wept yourself dry of all electrolytes it’s pretty nice.) It was located at the “out” section of the workout area so that runners could fuel up before their running loops.

Equipment and Warm-up Area

Though the warm-up area was just a tad small, it was a far better warm-up area than I have seen at most CrossFit competitions. The area had every implement that would be used in competition. It was well stocked with plates and two sleds to practice the dreaded push and pull complete with a strip of that devil carpet. The warm-up area also contained: bike ergs, ski ergs, self-propelled treadmills, concept 2 rowers, kettlebells, mats, and wall balls. Each of these pieces of equipment was in tip-top shape, and a water station was in the warm-up area as well. Chalk was also readily available at each and every workout station.

If anything used by Hyrox is really going to incite participants’ frustration, it is going to be the carpet. Sled pushes and pulls are bad. Sled pushes and pulls on turf are bad, but sled pushes and pulls on this carpet are a step into hell forcing you to summon your own inner demons to escape its momentum breaking wrath. While the carpet never bunched on me, I could see it being a possibility. The carpet adds an element of difficulty which some may like or dislike.

The “Festival” Area

The stage was clearly visible and offered a seating area for awards. Vendors were set up nicely along with a cool little Michelob Ultra booth. The Puma store was nice and sales went through without a hitch. The workout zone for those spectators interested in learning how to prepare for Hyrox was a very nice touch that I wish other races and CrossFit competitions would incorporate more often. The goal is to get more people involved in these events and Hyrox seems to do a very good job of keeping that in mind.

So It Isn’t Perfect

The set up does have some drawbacks. Crosswalks over the running track were the only way in or out of the arena housing the event as well as the only avenue to the restroom. This caused security to have to perform the task of super decisive crossing guard especially as the faster runners got onto the course. Although this simple act of having to wait to cross was not a big deal for me, I could certainly see it getting stuck in the craw of some spectators.

Hyrox is not the perfect fitness event. It may not be up the alley of some athletes. It may deter strict endurance athletes. Is it the “World Series of Fitness” as its branding claims? Well, that depends on your personal definition of fitness. What Hyrox is, is a great bridge between the gap of CrossFit, OCR, and other realms of athletic performance. What is most important is that Hyrox does what they claim to do and they do it very well (or at least did in Dallas this February).

They treat every competitor exactly the same and they motivate each and every person to be their best. Hyrox does not just claim to be what will force you to dig deep. Hyrox does not drop you off in the well and leave you to find your own inner strength. It provides you with the tools to do so, and they jump in the well with you holding a light and saying “come on, you’ve got this.” If they stick to this type of passion and attention to detail in each and every event, Hyrox will become a much bigger attraction in the United States next year.

https://obstacleracingmedia.com/podcast/hyrox-explained-with-christian-toetzke-and-mintra-mattison/

https://obstacleracingmedia.com/podcast/hyrox-miami-2019-corrina-coffin-and-matt-kempson/

Tough Mudder Bootcamp Studio Opening In Massachusetts

 

PRESS RELEASE

TOUGH MUDDER BOOTCAMP TO CELEBRATE FLAGSHIP STUDIO GRAND OPENING

IN BURLINGTON ON SATURDAY, JUNE 2

 

 

Burlington, Mass., May 30, 2018 – In a milestone moment for the leading sports, active lifestyle and media brand, Tough Mudder Inc. is proud to announce the grand opening of Tough Mudder Bootcamp, a high-intensity functional fitness training studio designed to challenge and train all fitness levels. The flagship workout studio in Burlington’s Crossroads Plaza (34 Cambridge Street) will open to the public on Saturday, June 2 and offer free 45-minute and 20-minute full-body team workouts from 10 a.m. to 4 p.m.

The day-long celebration will be packed with free and fun-filled activities including unique and challenging workout classes, live entertainment, food and refreshments for the entire family. Among the special elements of the Grand Opening celebration:

  • 45-minute fitness workout classes (11 a.m., 1 p.m. and 3 p.m.)
  • 20-minute mini-group fitness workout classes (12:30 p.m., 2 p.m. and 2:30 p.m.)
  • Tough Mudder Bootcamp studio tours (all day)
  • A shot Tough Mudder’s signature Human Hamster Wheel obstacle, which tests upper body strength as they attempt to ring the bell on top of a giant wheel
  • Prize packages and Tough Mudder Boston event tickets. The first 200 guests at the Grand Opening to receive giveaways including Gift Bags, protein bars and workout beverages, tours and chances to win $130 Merrell Gift Cards
  • Guests can save up to 60% on memberships. Attendees who purchase a membership at the event will receive Burlington Bootcamp founding member T-shirts.
  • Commemorative ribbon cutting featuring Tough Mudder CEO/Founder Will Dean, Tough Mudder Bootcamp President Catrin Bowtell, Burlington Bootcamp Franchise Owner Henry Pott and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford.

 

Tough Mudder Bootcamp 45-minute high-intensity interval training (HIIT) training classes – priced as low as $10 – are built around four fitness pillars: Strength, Power, Agility, and Endurance. Each of the six unique classes is teamwork-based and leverage Tough Mudder’s proprietary technology platform to deliver highly effective, fun, motivational, customizable and safe workouts – regardless of fitness level. Plus, there are new workouts added daily, keeping classes fresh, diverse and challenging.

 

The studio’s smaller, intimate footprint (2,000 to 3,000 sq. ft.) will act as a “community center” to motivate members to achieve their goals through realistic benchmarks and other Tough Mudder events. Based on the Tough Mudder company mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team-oriented training and community as it increases accountability and enjoyment.

 

“I am thrilled that Burlington will be home to the founding Tough Mudder Bootcamp and be on the cutting edge of this new fitness studio offering. We are eager to help so many in our community reach their fitness goals – no matter their athletic ability,” said Tough Mudder Bootcamp Burlington Owner, Henry Pott. “The Grand Opening celebration on Saturday, June 2 will offer folks of all ages the opportunity to experience how teamwork can make fitness so much more fun. Tough Mudder Bootcamp is all about uniting the current ‘Mudder Tribe’ while providing a supportive environment to newest members. This dynamic fitness challenge will be the buzz of the community.”

 

To register for a free one-week trial membership, please contact [email protected] today through Friday, June 8. Additionally, a limited quantity of Founding Membership deals will be offered on-site at the event and by visiting here.

 

For the latest Tough Mudder Bootcamp Burlington information, follow the studio on Facebook and on Instagram.

 

Tough Mudder Bootcamp Burlington Grand Opening Schedule

Saturday, June 2 from 10 a.m. to 4 p.m.

10 A.M.                    Doors open, and guests can try Tough Mudder’s world-class obstacle, Human Hamster Wheel. The first 200 will receive free Tough Mudder Gift Bags, protein bars and workout beverages, behind-the-scenes studio tours and chances to win $130 Merrell Gift Cards.

11 A.M.                    First free full 45-minute workout class begins. Participants are encouraged to arrive at least 15 minutes prior to the start of the class to ensure spots.

 12 P.M.                    Commemorative ribbon cutting featuring Tough Mudder CEO/Founder Will Dean, Tough Mudder Bootcamp President Cathrin Bowtell, Burlington Bootcamp Franchise Owner Henry Pott and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford.

 12:30 P.M.               Mini-workout class providing the best elements of a full class conducted by Tough Mudder Bootcamp creative director and certified trainer “ERock.”

 1 P.M.                      Second free full 45-minute class.

 2:30 P.M.                 Second mini-workout class.

 3 P.M.                      Third free full 45-minute workout class.

 4 P.M.                      Event concludes, and prizes/giveaways distributed.

 

Tough Mudder Bootcamp:

Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social.  Six unique class types are all designed around the fitness pillars of Strength, Power, Agility and Endurance.  Workouts change every day.  Most importantly, all workouts are done working together with other Bootcamp goers – in partner teams, in groups or as a full class.  Workouts are run using Tough Mudder Bootcamp’s proprietary technology platform. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community as it increases accountability and enjoyment. A small footprint (2,000 to 3,000 sq. ft.), each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.

 

Media ContactAngela Alfano; [email protected]

Warrior Dash Gulf Coast 2018

 

Larry

Larry Jumonville happy with his performance

Warrior Dash Gulf Coast 2018

Race Start

From parking to packet pick up the Warrior Dash Gulf Coast venue ran far more smoothly than last years.  Everything was simple and easy.  The fact that parking and bag check are included is a nice convenience. Parking was extremely close to the venue and everything from t-shirt pick up to the starting gate were very easy to find and access.   Volunteers were friendly, helpful, and knowledgeable and there were no shortage of them.  The staff also performed extremely well.

Warrior Dash also did a great job at making spectators and competitors alike feel as if they were indeed walking into a muddy fun zone.  The Warrior Dash sign near the entrance was a symbol of fun about to be had.  Volunteers manned sponsor tents well.  One even presented competitors with a nice warm-up area.  As long as Warrior Dash has been in the game they have begun to excel at race and wave starts.

 

 

The Festival

The festival is the area in which Warrior Dash seems to shine most.  It had everything OCR newcomers and veterans could enjoy.  There was beer, food, a rig to play on, kettlebells, a cargo net, corn hole, lots of opportunities for picture taking, kids play course, great shower stations, and even a hand washing station outside of the port-o-potties.  Warrior Dash also utilized their many different contests to keep festival-goers entertained.  Though the stein holding contest didn’t seem to happen (at least while I was there) the added plank challenge was a nice addition.   There were far more participants in this newer contest as well as the staple push up and tug-of-war contests.  Everyone seemed to be having a really great time and no one seemed bored.

The Course

Designers laid out the course better than last year.  Though many of the obstacles and routes were similar, Warrior Dash made enough changes to make the course feel fresh.   What was not so fresh were the abundance of A-Frames and other climbs.  I understand that this is one of the most basic obstacles that newcomers can conquer. This is Warrior Dash’s bread and butter.  However, the repetitiveness may dissuade some newcomers.

The small slip walls bookending a small barbed wire crawl designed by Grunt Style was a nice beginning.  Upslide down, a favorite of many was a nice break up of running through fields.  Super Soaker gave us an added twist this year by inserting a slip wall bridged with two by fours in the middle of the balance beams making it both more and less challenging at the same time.  I am sure this made the obstacle more enjoyable to those not balance adept.

The Course Second Half

A new obstacle, Rockslide, was a great new addition which added some grip elements.  Though rock climbing grips were the key focus of the obstacle, a toe board underneath allowed competitors to support their weight and shimmy across while gripping.  This allowed the obstacle to be less overbearing for beginners.  Builders suspended each lane allowing them to swing with the competitors’ weight and movement.  This made the obstacle much more fun.  This was much more fun than a stabilized version would have been and brought joy to many racers.

The course ended nearly identically to last year with a fire jump, followed by pallet jacked, and muddy mayhem.  Muddy mayhem was much more fun and muddy this year.  Pallet Jacked offered four separate lanes – two difficult and two easier lanes.  The less difficult pallets were connected with chains allowing less movement from the pallets.  However, I preferred the difficult lane as it allowed me to utilize gymnastic skills gripping the straps and leapfrogging from pallet to pallet.  The volunteers on course did a superb job of cheering on competitors especially at the end through the muddy mayhem.  A good time was had by all both on and off of the course.

Terrain

Once again the flat region of the Mississippi Coast doesn’t offer much in the way of elevation or tough terrain, but Warrior Dash utilized what they were provided in a great way.  The field allowed a bit of difficulty in the softness of the ground and occasional ruts and mud to run through.  There were also a few trails with the occasional slight elevation to push competitors just a tad harder.  All in all, a very good venue for beginners to test themselves on and learn how to handle the basics of trail running.

Ceremony

The awards ceremony also went very well.  Officials presented competitors with shirts and certificates. They announced each competitor’s time and presented them with an entry to the OCR national championships.   The crowd gave winners their due admiration.  In the spirit of Warrior Dash, all competitors were humble and knew that what was most important was the fun they had out on the course.

OCR Training with Leaderboard: Trading My Bikini Gig For Running and Rigs

My Last Pro Show of 2017

At the beginning of the year, I began to plan out my race season. Typically this would involve the Peachtree Road Race (the only road race I enjoy) and some other trail runs scattered throughout the year. However, as I embarked on a new adventure in obstacle course racing, I quickly found myself lost.

As a former pro bikini competitor, I thought my traditional workouts mixed with some runs throughout the week would suffice. Once I realized the types of skill I would need and began to add that to my plate, I started to notice that my recovery was not what it once was and honestly I began to wonder if it had something to do with my age (yikes!).

During my podcast interview with Matt B. Davis on Obstacle Racing Media Podcast, he mentioned Hunter McIntyre and at the time, I am ashamed to say, I had no idea who he was. Matt told me to reach out to him on IG for pointers and I did. I was blown away by his kindness and willingness to help. If you know Hunter, even through his social media, you know he is quite the character, but under all that craziness is a guy who is super passionate about helping people as much as he is about winning races.

After our chat, I realized that bodybuilding mixed with some running and grip work was not going to cut it. I started researching OCR training and tips, but still felt lost, so I talked to Hunter once again after hearing he and Brakken Kraker on the ORM podcast discussing their online training platform for athletes. Enter Leaderboard.

There are 8 different paths on Leaderboard, each designed to prepare you for your course preference or OCR specific skills. There is everything from a short course path for those athletes who race shorter distances, like TMX, an ultra path for endurance athletes, Hunter’s Biceps Win Races (BWR) line up, and more. I am on the BWR AD program, where I receive daily WODs with personalized RX and pacing AND mobility WODs. Mobility was something I never had much focus on prior to LB.

Heavy Carry Practice

Heavy Carry Practice

After each WOD I complete, I record my results and can see how I stack up compared to the rest of the community that is on the same path, hence the name Leaderboard. I was super intimidated at first by these scores, but the entire community of athletes on LB is so supportive that it really pushed me even harder. When I would feel discouraged by my scores because let’s face it, I am a total newb, and didn’t exactly light up the leaderboard, I would receive comments congratulating me or telling me how quickly I would improve. Take a guess at how many bikini competitors make it a point to genuinely encourage one another – not many.

The coaches have also been super encouraging and I can’t tell you how amazing it is to get tips and tricks from coaches that are pros in the sport! As a fitness coach and former bikini competition coach, I know how valuable this is. The best part of LB is the communication forum curated by the LB Coaches.

As a new OCR athlete, I had tons of questions and really just dove into the training and pushed through even when fatigued. The coaches guided me through some of the rough spots and even had me back off a bit instead of pushing through like you do in bodybuilding. Don’t get me wrong, they never told me to be lazy, but they wanted me fully recovered and getting in quality workouts even if that meant scaling down for efficiency.

I ended up tweaking something in my hip due to my poor running mechanics (I’ll save this one for another post) and ALL of the LB coaches checked on my issues and made sure that I had particular mobility WODs to perform aside from the ones already assigned in LB. In addition, they routinely checked in to ensure that it was I was getting better and was in a healthy place to be able to run my first race. This is something that I had never experienced before. Former coaches that I have had would make me feel like I needed to work harder or grind more and give the “how bad do you want it” speech over and over when something happened. My experience with LB coaches can be boiled down to if you want it bad enough, you have to be able to distinguish between quality and quantity.

The community I have found in LB is truly inspiring. Not only do I have accountability, I have support from people all over the world who are going through the same thing with me at their own pace and skill level. Did I mention that I have that without having to leave my home gym? I was worried I would need a fancy (aka expensive) membership to have access to the equipment I needed, but aside from buying a super affordable sandbag, I had everything I needed in my garage gym. If something came up on the WOD that I didn’t have, there was always a substitute exercise with common equipment to perform and trying to figure that on my own with other OCR workouts was frustrating. As a mom, I really appreciate that I can workout on my own time, in my own gym, with my own equipment, so that I can still train like a badass without missing precious family time. Winner, winner, chicken dinner!

As I am writing this, I am 3 days away from my first OCR race of the season. I wasn’t supposed to race until the Georgia Spring Savage, but I had the opportunity to race in the Talladega Bonefrog and didn’t want to pass it up. The coaches reached out to meet to make sure I was feeling up to it with my hip issues and tailored my race week taper to ensure that I was well rested and ready to go for Saturday.

One thing that I wish I had worked on a little more during the past couple of months as I trained for these two upcoming races is my grip. The majority of work in the WODs do include lifts and exercises that require grip strength, but as a total new OCR athlete starting from ground zero, I probably needed a little more.

I did reach out to the coaches at LB and told them I think I could use more and low and behold, they gave me some tailored Grip work to do. Moral of the story is communication! I wish I had communicated my weakness in grip before, but I had been working on it a bit aside from LB but should have used the professional resources at my disposal (insert facepalm here). Lesson learned.

The great thing is that I have plenty of races this season to see how much I improve so I will be able to really see how I do this weekend with only a couple of months of training under LB and see how that translates on race day as compared to when I first started. To me, there is nothing more important than seeing the training translate to performance but the goal is just to have fun. So let’s see how I feel after my first OCR!

 

Whether you are new to OCR or a seasoned OCR athlete who has hit a plateau, head over to leaderboardfit.com to push your training to the next level.

Joe De Sena spreads the word on fitness

Dr. Fred Bisci, Joe De Sena and Jason Jaksetic at this morning’s AdWeek panel

Spartan Race’s globe-trotting founder appeared in New York for an AdWeek panel to promote the Spartan brand and the healthy living that comes with it. The panel was introduced by Spartan’s Lifestyle Brand Manager Jason Jaksetic, whom you may recognize from those daily fitness e-mails – this morning’s inbox had him urging readers to do plyometric push-ups.

Along with Joe was Dr. Fred Bisci, who heads the Spartan Nutrition Board. Bisci was an early adopter of the raw food diet and advocates using a radical approach to nutrition as a way to promote health and longevity. Given that he just short of ninety years old and looks healthier than many half that age, he may be on to something. You can get more of Dr. Bisci in this interview with De Sena.

There were no major announcements today, but De Sena used the opportunity to expound on Spartan as a lifestyle and a lifestyle brand. In addition to his goal of ripping 100 million people off their couches, he wants to spread his philosophy. Along the way, he shared some stories about the transformative effect that exercise can have, beyond just simple weight-loss goals. And since he is living somewhat nomadically (last year: Japan. This year: Canada) he had the opportunity to compare cultures with how they treat his habit of carrying a 20kg kettle-bell everywhere he goes.

Because this was a Spartan event, there were burpees at the finish, with Jaksetic demonstrating his ideal burpee format. Luckily for the audience, there was only so much room for us to try to copy his form. In the past year, Spartan has had 230 races in 30 countries, and if Joe has his way, many more people around the globe will be doing more burpees.

Spartan Goes to the Gym with New Spartan Strong Classes

Spartan Race is adding another product to its lineup: a studio-based fitness class called Spartan Strong, and it is partnering with Life Time Fitness to roll out this experience to athletes around the country.

Spartan is not the first race series to move into the fitness training world; last month Tough Mudder announced that its Tough Mudder Bootcamp gyms would be opening soon. Spartan’s approach is different. Rather than build from the ground up, it has developed a class that can be held at any gym with minimal equipment. The model is similar to, say, Zumba: coaches are trained and certified, and the class can be offered anywhere with adequate space and a sound system. At first these classes will be appearing at about 100 Life Time Fitness gyms around the country, and eventually, they will show up at any gym interested in offering the class.

Spartan pancake. No syrup.

The class lasts about an hour and consists mostly of cardio movements and body-weight strengthening. The only equipment needed is the Spartan “pancake,” which many of you will have met as you hauled one up and down a mountain in the course of a Spartan Race. The class breaks down into five phases: “Readiness” (think warm-up), “Stamina” (cardio), “Accountability,” “Tenacity” (it wasn’t exactly clear to me how those concepts translated into a class setting) and “Resilience” (cool-down).

I got to try the workout last week at the product launch in New York, and I will vouch for the fact that it gets your heart rate up quickly and consistently. I emerged sweaty and out of breath, good signs of an exercise class.

There were burpees (because, Spartan) and bear crawls, and the pancakes were used effectively. The classes are designed to be large, from 20 to 40 participants, and I was reminded of the exercise classes I took in the 90’s (please, don’t call it aerobics), where several dozen adults, led from the front, tried to move a great deal in a confined space without bumping into each other. This is not the same kind of atmosphere you get in your typical high-intensity interval training class or a CrossFit box.

Spartan is dedicated to ripping people off the couch and out of the house onto trails and mountains, so why are they going back inside? Because that’s where the people are, apparently.

Joe De Sena is determined to change the lives of 100 million people, and he has come to the conclusion that changing lives is more important than being a purist about how that gets done. If he can reach people by offering a class format rather than chasing people up a mountain, the outcome can be the same. His flexibility in this regard reflects a sincerity in his mission. A-roo.

While the Spartan Strong classes can exist as a stand-alone product, they are still part of the Spartan universe. Life Time will be integrating the class into participation at Spartan Races, and there will be periodic testing so that participants can track their fitness progress – think monthly tests to see how many burpees you can do in a minute.

How do you get to try Spartan Strong? By the end of 2018, it will be available at almost all Life Time Fitness gyms.

For those unfamiliar with the brand, Life Time is an upscale brand, comparable to, say, Equinox, or if you prefer, it’s part of the category of “gyms that smell nice.” They recently opened up their first New York City branch in a skyscraper on 42nd Street, and the setting is grand. For the launch, they set up a rope climb and a monkey bar rig so that the invited Spartan Pro athletes (Amelia Boone! Kevin Donoghue!) could strut their stuff next to the two rooftop pools.

Going forward, trainers will be able to sign up for the workshop that certifies them as Spartan Strong instructors and offer the class anywhere. The soundtrack and workouts are developed by experts at Spartan and Life Time and are distributed along with guidelines to keep the workouts fresh.

Spartan Strong is not the only way to get fit the Spartan way. In order to build the brand and/or change the lives of 100 million people, Spartan fitness products also include online classes on Daily Burn, the SGX program of certifying instructors, and a brick and mortar Spartan-branded gym at a hotel in Miami. These products are not going away. For those who want to get their fitness in a class setting, this is another option that is available and another gateway into the Spartan way of life.

 

FOR IMMEDIATE RELEASE

Spartan and Life Time Transform Gritty Race Experience into New Intense Group Fitness Class—Spartan Strong

Exclusive class, launching at 100 Life Time destinations across the U.S. by 2018, helps participants discover their inner Spartan

 BOSTON, MA (August 9, 2017) –Inspired by Spartan’s world-renown obstacle race events, where competitors face fire, mud, and barbed wire, Spartan Strong, a new, intense group fitness class is debuting exclusively at Life Time destinations. Created by Spartan and Life Time®, Spartan Strong focuses on studio-based exercises that challenge the body and mind, helping individuals conquer life’s everyday challenges. More than 100 of Life Time’s premium athletic resort destinations across the country will offer the class, rolling out now throughout 2018.

“Spartans learn to overcome obstacles and achieve their goals on the race course, often doing more than they believe possible,” says Spartan Vice President of Training John Gauch. “Our goal is to bring that same sense of accomplishment to people off the course through Spartan Strong. Life Time’s shared philosophy and team of dedicated instructors, coupled with their impressive destinations, create a perfect collaboration as we make the world a healthier place and impact how people live healthy balanced lives.”

The high-intensity hour long journey will push participants to their limits and unleash their inner Spartan by increasing strength, endurance, and athleticism through a combination of resistance training, bodyweight moves, dynamic stretching and cardio-focused drills. With the help of the Spartan Pancake, a weight-based circular sandbag, the class will leave participants feeling invigorated, empowered, and better prepared to battle the trying tasks of daily life. Members will also be tested with periodic fitness challenges to measure their progress.

“With the explosive growth of obstacle course races, this first-of-its-kind, race course meets group fitness class brings our members the best of both worlds,” says John Reilly, President, Fitness and Nutrition Division, Life Time. “Whether training for a Spartan race or tackling everyday life, Spartan Strong will push participants’ mind and body to achieve optimal performance on and off the race course.”

Available to Life Time members as part of the Company’s Featured Format classes, Life Time’s Spartan Strong instructors—many of whom compete in Spartan Races—received rigorous training and certification by Spartan’s and Life Time’s team of experts.

ABOUT LIFE TIME® – HEALTHY WAY OF LIFE

Life Time® is a privately held, comprehensive healthy living, healthy aging and healthy entertainment lifestyle company that offers a personalized and scientific approach to long-term health and wellness. Through its portfolio of distinctive resort-like destinations, athletic events and corporate health services, the Healthy Way of Life Company helps members achieve their goals every day with the support of a team of dedicated professionals and an array of proprietary health assessments. As of August 9, 2017, the company operates 127 centers in 27 states and 35 major markets under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada.

 ABOUT SPARTAN RACE, INC.

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.