PRESS RELEASE
TOUGH MUDDER BOOTCAMP TO CELEBRATE FLAGSHIP STUDIO GRAND OPENING
IN BURLINGTON ON SATURDAY, JUNE 2
Burlington, Mass., May 30, 2018 – In a milestone moment for the leading sports, active lifestyle and media brand, Tough Mudder Inc. is proud to announce the grand opening of Tough Mudder Bootcamp, a high-intensity functional fitness training studio designed to challenge and train all fitness levels. The flagship workout studio in Burlington’s Crossroads Plaza (34 Cambridge Street) will open to the public on Saturday, June 2 and offer free 45-minute and 20-minute full-body team workouts from 10 a.m. to 4 p.m.
The day-long celebration will be packed with free and fun-filled activities including unique and challenging workout classes, live entertainment, food and refreshments for the entire family. Among the special elements of the Grand Opening celebration:
- 45-minute fitness workout classes (11 a.m., 1 p.m. and 3 p.m.)
- 20-minute mini-group fitness workout classes (12:30 p.m., 2 p.m. and 2:30 p.m.)
- Tough Mudder Bootcamp studio tours (all day)
- A shot Tough Mudder’s signature Human Hamster Wheel obstacle, which tests upper body strength as they attempt to ring the bell on top of a giant wheel
- Prize packages and Tough Mudder Boston event tickets. The first 200 guests at the Grand Opening to receive giveaways including Gift Bags, protein bars and workout beverages, tours and chances to win $130 Merrell Gift Cards
- Guests can save up to 60% on memberships. Attendees who purchase a membership at the event will receive Burlington Bootcamp founding member T-shirts.
- Commemorative ribbon cutting featuring Tough Mudder CEO/Founder Will Dean, Tough Mudder Bootcamp President Catrin Bowtell, Burlington Bootcamp Franchise Owner Henry Pott and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford.
Tough Mudder Bootcamp 45-minute high-intensity interval training (HIIT) training classes – priced as low as $10 – are built around four fitness pillars: Strength, Power, Agility, and Endurance. Each of the six unique classes is teamwork-based and leverage Tough Mudder’s proprietary technology platform to deliver highly effective, fun, motivational, customizable and safe workouts – regardless of fitness level. Plus, there are new workouts added daily, keeping classes fresh, diverse and challenging.
The studio’s smaller, intimate footprint (2,000 to 3,000 sq. ft.) will act as a “community center” to motivate members to achieve their goals through realistic benchmarks and other Tough Mudder events. Based on the Tough Mudder company mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team-oriented training and community as it increases accountability and enjoyment.
“I am thrilled that Burlington will be home to the founding Tough Mudder Bootcamp and be on the cutting edge of this new fitness studio offering. We are eager to help so many in our community reach their fitness goals – no matter their athletic ability,” said Tough Mudder Bootcamp Burlington Owner, Henry Pott. “The Grand Opening celebration on Saturday, June 2 will offer folks of all ages the opportunity to experience how teamwork can make fitness so much more fun. Tough Mudder Bootcamp is all about uniting the current ‘Mudder Tribe’ while providing a supportive environment to newest members. This dynamic fitness challenge will be the buzz of the community.”
To register for a free one-week trial membership, please contact [email protected] today through Friday, June 8. Additionally, a limited quantity of Founding Membership deals will be offered on-site at the event and by visiting here.
For the latest Tough Mudder Bootcamp Burlington information, follow the studio on Facebook and on Instagram.
Tough Mudder Bootcamp Burlington Grand Opening Schedule
Saturday, June 2 from 10 a.m. to 4 p.m.
10 A.M. Doors open, and guests can try Tough Mudder’s world-class obstacle, Human Hamster Wheel. The first 200 will receive free Tough Mudder Gift Bags, protein bars and workout beverages, behind-the-scenes studio tours and chances to win $130 Merrell Gift Cards.
11 A.M. First free full 45-minute workout class begins. Participants are encouraged to arrive at least 15 minutes prior to the start of the class to ensure spots.
12 P.M. Commemorative ribbon cutting featuring Tough Mudder CEO/Founder Will Dean, Tough Mudder Bootcamp President Cathrin Bowtell, Burlington Bootcamp Franchise Owner Henry Pott and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford.
12:30 P.M. Mini-workout class providing the best elements of a full class conducted by Tough Mudder Bootcamp creative director and certified trainer “ERock.”
1 P.M. Second free full 45-minute class.
2:30 P.M. Second mini-workout class.
3 P.M. Third free full 45-minute workout class.
4 P.M. Event concludes, and prizes/giveaways distributed.
Tough Mudder Bootcamp:
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Six unique class types are all designed around the fitness pillars of Strength, Power, Agility and Endurance. Workouts change every day. Most importantly, all workouts are done working together with other Bootcamp goers – in partner teams, in groups or as a full class. Workouts are run using Tough Mudder Bootcamp’s proprietary technology platform. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community as it increases accountability and enjoyment. A small footprint (2,000 to 3,000 sq. ft.), each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.
Media Contact: Angela Alfano; [email protected]
