What if I told you that for a short time, Tough Mudder had a huge focus on elite racing and gave away more money than any other race company?
In 2017, TMHQ produced a timed morning wave, 8-hour overnight events, and Tough Mudder X, which they called “The Toughest Mile on the planet”. All these events had cash prizes and broadcast deals. Here are snippets from press releases at that time.
…”Tough Mudder, the active lifestyle and media brand, has partnered with Facebook to deliver original, live event sports and fitness programming on Watch, Facebook’s new platform for shows. Facebook will be the exclusive video platform for the new $50,000 Tougher Mudder Championship race series and Weekly Tough Mudder Bootcamp fitness studio classes”
…”The deal features the launch of the new sports event, Tough Mudder X, named “The Ultimate Race to Determine the Fittest and the Fastest Athletes in the World.” With the new agreement, all Tough Mudder television programming – Tough Mudder X, America’s Toughest Mudder, and World’s Toughest Mudder – will now debut on CBS. Encore presentations of the shows will air on CBS Sports Network in prime time“
Like many other chapters in our book, the events were here, they were awesome, and then they were gone. The OCR Stat Guru, Jack Bauer himself, joins us for this one.
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