Kristin and Yishai Horowitz put on adventure races and triathlons through their company, All Out Events. Back in 2007 they also got the idea to put on a mud run. In OCR years, 2007 makes 2010 look like 1985, so they were waaay ahead of the curve. We talk to them about a proposal they wrote which shows what the mud landscape looked like 7 years ago. We also learn about how they’ve successfully carved out their own race community and avoided the boom/bust of many other companies that failed around them.
Today’s episode is sponsored by Udder Mud Run. Udder Mud Run returns to Covington Georgia on Aug 8, 2015. Use Code RUNORM for $10.00 off.
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Yishai Doc – The “Holy Grail” document from 2007.
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