This morning, Tough Mudder announced some details around their competitive series, including new info about Tougher Mudder series, some updates around World’s Toughest Mudder, and they introduced “The Holy Grail”.
Here are some highlights from the press release and the new Tough Mudder competitive series homepage:
- First woman individual to get 100 miles at WTM earns $50,000.
- First male individual to get 110 miles at WTM earns $50,000.
- Most cumulative miles earns $10,000 for top male and female at end of Toughest series.
- $5,000 bonus at Toughest for first male and female to reach 50 miles at each event.
- The Holy Grail – An actual grail plus additional swag for completing a Tougher, Toughest, and World’s Toughest within the calendar year of 2017.
We have a call with TMHQ on Thursday to get additional details so stay tuned.
TOUGH MUDDER TO DEBUT “TOUGHER MUDDER” COMPETITVE EVENT SERIES
CBS Sports Network and CBS Sports to Televise Toughest Mudder and World’s Toughest Mudder Events
Active Lifestyle Brand to Offer More Than $350,000 in Prize Money in 2017
NEW YORK, NY (March 7, 2017) – Tough Mudder Inc., will debut its newest competitive event series, Tougher Mudder, at events worldwide beginning in New Orleans on March 18th. The next evolution of the company’s event series, Tougher Mudder is a competitive start wave that will be held at every Tough Mudder Weekend in 2017, and the top three male and female winners will be awarded prize money. Tough Mudder, the leading active lifestyle brand, will be offering more than $350,000 in prize money across its suite of competitive event series in 2017.
At World’s Toughest Mudder 2017, the culminating event of the Tough Mudder event season, $170,000 will be awarded during the grueling 24-hour endurance competition, which is being held at Lake Las Vegas on Nov. 11-12. The Toughest Mudder series, six global, eight-hour, overnight competitive races, will bestow more than $100,000 in prize money during its inaugural season.
Tough Mudder, Inc. is also launching Tough Mudder 5K in Nashville on August 12 to meet the growing demand of metropolitan people who are attracted to mud runs, as well as to serve as an entry point to obstacle challenges. The 3.1-mile event will provide an accessible yet rewarding challenge for city dwellers and will feature more than 10 signature Tough Mudder obstacles, excluding the more extreme elements, like ice and electricity found in the 10-12 mile event.
For the first time ever, CBS Sports Network will televise six regional qualifying events, with programming beginning in June. Tough Mudder will bring all the action to viewers across broadcast, cable and digital platforms, including CBSSports.com and the CBS Sports app. CBS Sports Network’s coverage will bring viewers behind-the-scenes providing a first-hand experience as participants train and compete on the road to being crowned World’s Toughest Mudder. World’s Toughest Mudder culminates with a broadcast on CBS in December.
“Tough Mudder is thrilled to debut three new event series in 2017 – Tougher Mudder, Toughest Mudder and Tough Mudder 5K,” said Will Dean, CEO and Co-founder of Tough Mudder, Inc. “We remain dedicated to innovation and the development of new products and entry points that enable millions of people around the world to be part of Mudder Nation, furthering our position as a global leader in the active lifestyle and endurance sports categories.”
The competitive event series prizing is as follows:
• World’s Toughest Mudder – Competitors are eligible for more than $170,000 in total prize money. Individuals can win bonus prizes of $50,000 by being the first female who completes 100 miles or male who completes 110 miles during the 24-hour race.
• Toughest Mudder – With over $100,000 up for grabs in 2017, more than $17,000 will go to the top five male and female finishers, including bonus prizing of $5,000 for the first male and female to reach 50 miles at each event.
An additional $10,000 will be bestowed to the top male and female finishers with the most miles at the end of the Toughest Mudder events season, Participants will be ranked, and the qualifying ranking, a minimum of 25 miles completed at Toughest Mudder, enables individuals to qualify for the “Contender Category” at World’s Toughest Mudder and be eligible for additional prizing.
• Tougher Mudder – $1,700 in prize money will be awarded at each event for top male and female finishers, totaling nearly $70,000 for the year.
The new competitive event series and enhanced prizing expands Tough Mudder, Inc.’s global footprint as an industry leader. It demonstrates the company’s commitment towards innovation with its newest offering for the fast-growing active lifestyle and endurance sports communities, encouraging team-building and facilitating World’s Toughest Mudder training.
World’s Toughest Mudder 2016 set industry records, drawing 3.6 million views with more than 3.5 million minutes of coverage consumed across Tough Mudder digital platforms by fans in more than 200 countries tuning in. Tough Mudder’s proprietary live stream drew nearly 1 million views and more than 439,000 unique viewers on Tough Mudder digital platforms including mobile devices, computers, and OTT devices, and Tough Mudder’s Facebook Live steam garnered more than 2.6 Million views with an organic reach of 14.2 Million
For more information on Tough Mudder and to see the 2017 schedule of events, visit toughmudder.com. Join the conversation on social by following Tough Mudder on Twitter at @ToughMudder, on Instagram @Tough_Mudder, on Facebook at facebook.com/toughmudder on Snapchat at Tough.Mudder and on YouTube at YouTube.com/ToughMudder.
About Tough Mudder, Inc.:
Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Tough Mudder, a competitive start wave that takes place during all Tough Mudder Weekends; Toughest Mudder, an eight-hour, overnight competition series; and World’s Toughest Mudder, a gruelling 24-hour endurance competition. The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 in nearly a dozen countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Kingstone Press, Vega, Olympus, For Goodness Shakes, Bosch, Snapchat, Live Stream, Sky Sports, ESPN Media Distribution, The CW and CBS Sports. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.
Matt B. Davis
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