Run For Your Lives which billed itself as “The Original Zombie Infested 5k Obstacle Race” has closed it’s doors, effective immediately. Following the recent closings of Hero Rush and Great American Mud Run, here is yet another OCR which got mostly glowing reviews, but apparently could not make enough money to stay in business. This is in addition to countless races which have taken locations off their calendar as a result of low registration numbers.
It’s surprising news in that as recently as the end of August of this year, Microsoft announced a major partnership with Reed Street Productions through the game Dead Rising 3. Reed Street is the company behind producing Run For Your Lives. The RFYL website and Facebook page which are still live as of this posting, both bear “Dead Rising 3” incorporated into their logo.
Run For Your Lives failure shows how difficult it is to survive in the larger space which OCR can be lumped into called “Fun/Themed Runs”. With new Foam, Bubble, Glow in the Dark, Color, Zombie, Underwear, and Prom runs popping up weekly, there are only so many participant dollars to go around.
Some thought the zombie races had a stronger chance of survival (no pun intended) with the themed runs because the vampire and zombie community is so loyal. Hit shows like The Walking Dead and True Blood attract millions to the boob tube. These people are apparently content to sit on the couch and watch these shows from the comfort of the living room rather than actually run over obstacles from the undead.
In another interesting trend of recently cancelled races, RFYL do not appear to be offering refunds directly to customers. Their message to participants who have registered is to “contact your bank for a full refund”. Recent chatter in OCR groups is that this seems to work. We have reached out Reed Street Productions, but at this point, have not heard back.
Featured image courtesy of Brian Snyder / Reuters