When asked about how this will effect the OCR industry, Jeff Suffolk of HMM told us:
“We have witnessed a lot of change during the last decade of obstacle racing. The quality of events has always been the first priority for our company and an incredible experience a close second behind safety. We believe the new world of OCR will thrive around proprietary real estate and proprietary events. Multi city tours will still be a part of the industry, but we believe the future is building epic and annual events that are not homogenized.
When Powdr first approached us for the potential acquisition, it made incredible sense for us to join their family for many reasons, but above all, they were the solution for what we believed was the future of our industry.”
Full Press release below:
Powdr Acquires Human Movement Management, Leading Event Production Company
Acquisition Continues Powdr’s Evolution as a Multi-Faceted ‘Active Entertainment’ Company
Park City, Utah (March 24, 2015) – Powdr today announced the acquisition of Human Movement Management (HMM), an active entertainment and event production company that produces world-class mass participatory running races, festivals, triathlons, obstacle races, and outdoor events. Human Movement is the latest addition to Powdr’s unique portfolio of businesses that include mountain resorts, action sports camps, content production and media.
“I am excited to welcome Jeff and his team into the Powdr family,” said John Cumming, Chief Executive Officer of Powdr. “Jeff’s leadership in the events space couldn’t come at a better time for us as we look to evolve Powdr and provide an unparalleled platform to connect active lifestyle consumers across all of their passion points.”
“We are uniquely positioned at Powdr to integrate world-class facilities with innovative programming. The addition of Jeff, a true visionary in the events space, and his team provide not only a powerful portfolio of existing events but the creative engine to develop new proprietary events and content across our platform and with our brand partners,” added Wade Martin, President of Powdr Enterprises. “We are really excited to see what we can do together.”
Over the last decade, HMM has produced some of the largest mass participatory events in North America. HMM currently produces over 100 events annually, reaching over 1 million participants and spectators. These events include the Dirty Girl Mud RunTM, The Ugly Sweater RunTM, The Zombie RunTM, Rocky Mountain Triathlon, Rocky Point Triathlon, and a series of Oktoberfest festivals across North America.
Founded by Jeff Suffolk and Aaron Sapiro, HMM has been named one of Inc. Magazine’s 500 fastest growing companies and one of Outside Magazine’s ‘Best Places to WorkTM’.
“We have always used our passion, creativity and imagination to come up with our events and we feel like we found the perfect home with the Powdr family and it’s incredible team of people” said Suffolk, Founder and President of HMM. “We are excited to grow our existing events, but more importantly, work with the incredible Powdr platform to develop new and unique events and programming.”
About Human Movement
Human Movement, Inc (HMM) is an event production company based in Louisville, Colorado. HMM creates and produces large scale participatory events such as the Dirty Girl Mud RunTM, The Zombie RunTM, The Ugly Sweater RunTM, Rocky Mountain Triathlon, and The Denver Oktoberfest. For more information, please visit www.humanmovement.me.
Powdr is an active entertainment company, headquartered in Park City, Utah. Powdr has a unique network of businesses including eight mountain resorts (Copper Mountain Resort in Summit County, Colorado; Killington Resort and Pico Mountain in Killington, Vermont; Mt. Bachelor in Bend, Oregon; Boreal Resort and Soda Springs Resort in Donner Summit, California; Las Vegas Ski & Snowboard Resort near Las Vegas, Nevada; and Gorgoza Park in Park City, Utah); Woodward, world-class action sports camps and progression centers with four locations (Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward Copper in Summit County, Colorado); Outside Television, the only national television network dedicated to the active lifestyle; Human Movement Management, an event production company; and Powdr Enterprises, launched to activate and integrate the Powdr platform and build new, complementary businesses, partnerships and programming. For additional information on Powdr, please visit www.powdr.com