Winston-Salem, NC. June 23, 2022
RJ Reynolds is proud to announce a new team into the world of athletics. Camel Tobacco Products is now the proud sponsor of an elite running team that is sure to “smoke the competition.” While a collaboration between tobacco and professional running seems unlikely, we here at RJ Reynolds think it makes perfect sense. Not so long ago, alcohol and gambling companies sponsoring athletes and major sporting events could never have been predicted. RJR last sponsored MLB players Yogi Berra and Hank Aaron in the 1950s. When we saw Heineken sponsor F1 driver Nico Rosberg and Budweiser sponsor the planet’s greatest soccer player, Lionel Messi, it was time for us to get back into athletics.
“Our team of athletes is here to show you that smoking the delicious Turkish blend of Camel tobacco doesn’t have to slow you down, in fact, the only thing we pride ourselves in more than taking it easy, is training hard,” said President of R.J. Reynolds Tobacco Company, Bernd Meyer, “The proud members of the newly founded Camel Racing Team are here to inspire the world to run like the wind, and smoke like a champion”
Why give your lungs anything less than the best? Rigorously tested by runners and clinically proven to be the best smoke for a runner’s lungs, Camel cigarettes give our runners an edge over the competition, by allowing them to take the edge off.
We are also excited to announce the return of the newest form of “Camel Cash”. Join Camel Racing online to earn CryptoCamel points, so that you too could soar with the eagles, or run with the camels.
R.J. Reynolds Tobacco Company, an indirect subsidiary of Reynolds American Inc. (NYSE: RAI), is the second-largest tobacco company in the United States. R.J. Reynolds’ brands include Newport, Camel, and Pall Mall. For more information, visit www.RJRT.com