We have some great tips for all the new race directors out there eager to get into the obstacle racing world.
First we need to provide a retraction/correction: A few days ago, we published a post by Paul Jones of the New England Spahtens. In this blog, we incorrectly stated that a new race series stole video content. It has come to our attention that Ultimate Titan did not steal this content, and they, in fact, shot the video footage themselves. However, there is a slight problem in that they did not get permission from all of the races to use that footage to promote their own race. We can say with some confidence that the people at Spartan were not happy to see their race bibs and obstacles used on another race sites’ video. Our previous blog written by Paul has already been changed to reflect this correction, but we wanted to announce it publicly here as well. Please go back and check it out if you have not done so in the last day or so.
Now, for our free marketing tip for race directors.
Social media growth is an integral part to any event’s success. A great Facebook page is the most obvious place to start. We suggest putting together specific details about your race, and photos of some obstacles if possible. If your obstacles are not built yet, we suggest putting some photos which are original and also excite people to spread the word about your new series.
What we do not recommend is using a company that sells likes. Even if they bring you 1000s of likes, none of those likes will be engaged in the future . A like for the sake of a like doesn’t do anything. It would kind of be like bragging about the hundreds of people who come to your store every day that never buy anything. As a race director, you want people who will be excited about your posts as you make progress. Those people will spread the gospel and tell their friends. If you purchased likes, which most of the time come from Thailand or another foreign country, they are just sitting there and not helping your brand.
As a matter of fact, it may actually hurt your brand. Today’s Facebook user is pretty savvy, one click can show someone that you bought those likes and that can hurt your credibility. It will more than likely turn off the potential consumer because it shows that you’d rather purchase “fans” than spend real time building your community online or in the real world.