On December 4th, 2015 BattleFrog Series was announced as the title sponsor of the Fiesta Bowl, and with it came excitement, confusion and guarded optimism from the OCR Community. This was the largest national stage that the “Sport” of OCR had seen during it’s short lifetime and it was about to be showcased to the real world. Only time will tell how this investment will fare for BattleFrog, so in the meantime we will take a look at the day BattleFrog was introduced to the REAL Internet (and not just your neighborhood OCR community trolls).
The Internet experienced a wide range of emotions and states of mind, the first of which was confusion.
We attempted to do the community a solid by reaching out to help.
But confusion quickly led to anger
And sometimes when people get angry, they become internet accountants…
But even this article from the Miami Herald did little to help…
We figured once people saw the commercial it would explain a lot and the Internet would feel a sense of relief. We were wrong, as Twitter exploded.
It appears that folks both with and without commercial production experience were underwhelmed by the TV spot. They weren’t Battling and they certainly weren’t Believing.
These screenshots are a few of many that echo the same sentiment. To get a more statistical driven perspective, we ran our own website analytics on Obstacle Racing Media in the hours leading up to, during, and right after the game. These numbers let us know the actual words Internet users entered into Google to learn more about BattleFrog.
As you can see, other than googling the word “battlefrog”, the Internet often confused them with Rugged Maniac (which was on the television show Shark Tank and made a deal with billionaire Mark Cuban). Upon first glance it appears people were very curious to see who owned BattleFrog and how they could afford to sponsor a Bowl Game. Mark Cuban is the most obvious choice as he is both rich, and an investor in an Obstacle Course Race. There is some positive search data as well, where people are looking up the race schedule and obstacle lists.
Admittedly this is an incredibly small sample size of data, so that begs the question:
What did we really learn?
For starters, it became clear to me that the OCR Community takes it really easy on the companies we support. I’ve been personally accused of “hating on” Atlas Race or BattleFrog when, in the past, I have listed specific race attendance numbers as a way to measure growth. The REAL Internet pulls no punches (especially when you delve into the subspecies of sports fans). It gets ugly fast.
Realistically, we don’t know much. We clearly saw a spike in our own internet traffic during the game, but whether or not that translates into ticket sales for BattleFrog is an unknown. We won’t truly know the scope of this investment for months or possible years. We also don’t know if all publicity is REALLY good publicity.
What we do know is that BattleFrog took a shot, rubbed some people the wrong way and felt the wrath of the REAL Internet. In the wise words of Harry Hogge*, “no, no, he didn’t slam you, he didn’t bump you, he didn’t nudge you… He rubbed you. And rubbin, Son, is racin.”
*The mastermind crew chief behind elite driving champion Cole Trickle from Days of Thunder.
**I ripped this off of Matty Gregg. He borrowed it from Bill Simmons. Let’s call it even.